The Chelsea – Mucca Design

The Chelsea is the first non-gaming, luxury boutique hotel on Atlantic City’s Boardwalk since the 1960s. Our comprehensive identity drew upon the heritage of America’s original seaside resort destination, recalling its mid-century heyday when the jet-set crowd brought glamour to the East Coast’s premier beach resort city. While the inspiration was historical, the implementation was completely modern, utilizing a vibrant color palette and clean, spare design that sets it firmly in the present.