Smart: The mistake

Advertising Agency: BBDO, Boulogne, France
Copywriter: Sébastien Duhaud
Art Director: Anthony Lietart
Chief Executive Officer: Olivier Rippe
Managing Director: Séverine Autret
Account Executive: Charlotte Montrichard
Head of Art Buying: Marie Bottin
Marketing Directors: Stéphane Boutier
Marketing / Communication Manager: Aline Cirrode
Photographer: Jean-Baptiste Courtier